Friday, January 24, 2020

Coca-Cola Brand Image Essay -- Marketing Advertising Advertisement

Coca -Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer. This particular Diet Coke ad is full of claims and proofs of facts, values, and policies, that are trying to make you remember the fun, old times, and memories of high school and, at the same time, associate it all with the memory of a good tasting Diet Coke. This particular ad boldly suggests the importance of friends and still being yourself. I know Coca-Cola wants you to see... ... you drink Diet Coke you will become a beautiful and skinny woman. Maybe another message this ad is trying to reveal is to not label yourself. Diet Coke doesn’t need a label; therefore you don’t need a label either. The pathos of this ad might be representing the fact that Coca-Cola has been around for a while and it has been a while since this young woman has seen her high school friends. In conclusion, I think Coca-Cola has done an excellent job of presenting the claims, supports, and warrants of it’s products in this ad. They have used many different tactics and hidden meanings to get this ad across; when their main concern is to make the ad appealing to the ordinary woman. A woman who is always in search of the perfect body, and the great memories of her high school years. Works Cited "Diet Coke Advertisement" Southern Living, August 1998. 28

Thursday, January 16, 2020

Leonardo Di Ser Piero Da Vinci

Leonardo was a man of many different talents; among those talents were polymath, painter, sculptor, architect, musician, scientist, inventor, engineer, writer, geologist, anatomist, cartographer, anatomist, and botanist. Leonardo was primarily known for his painting (Mona Lisa, the last supper, Vitamins Man), and his fascinating inventions (Helicopter, tank, flying Machine, Viola Organists) which I will be talking about in depth in my research paper. First study science, and then follow with practice based on science†¦..The painter who draws by practice and judgment of the eye without the use of reason is like the mirror the reproduces within itself all the objects which are set opposite to it without knowledge of the same†¦. The youth ought first to learn perspective, then the proportions of everything, then he should learn from the hand off good master. Leonardo Dad Vinci The Renaissance marked the transition point from the middle ages to the modern world. Young Leonardo Did Seer Piper Dad Vince received his education of Painter, sculptor, and engineering in Florence in the early sass.In a time when coming with a new approach toward science was considered a direct insult or challenge to the church, Leonardo managed to project his new finding of science, Mathematics formulas, and logical reasoning without creating a new reform of cultural beliefs. Among his reaction we can find what is considered to be an early predecessor of today's helicopter. Between 1480 and 1493 Leonardo Dad Vinci designed what is known today as the â€Å"Aerial Screw' or also known as the â€Å"Helical Air Screw'.Leonardo Helical Air Screw measure approximately fifteen feet across and the material used to build it were reed, linen, and wire. The main power proportion came from four men that were standing in the middle of the craft rotating different pedals in order to rotate the screw like shaft (See figure L-1). Leonardo was a very methodical reader and writer. He often read books that interest him with pen on hand. He was so critical of himself that he used to describe his though in writing, and draw them most of the time in order to retrace his thinking.In the old time it was common for inventors to read others innovators ideas in order to create new ones or reproduce the same invention with improvements. One of those creations was the Leonardo â€Å"Assault Vehicle†. After researching Roberto Evaluator's â€Å"De re military', Leonardo Dad Vinci went ahead and created the Assault Vehicle with a technology that was unheard of at the time. Due to the lack of funds and the war at the Apennines Peninsula Leonardo had o restrain his master creation to Just a blueprint.The Assault Vehicle had an upside- down cone shape with four wheels at the bottom, and a crankshaft for propulsion. Been that Leonardo was so critical of his own invention, he decided to make improvement to his own invention at a later time. One of those improvements was the vehicle self-propulsion. Leonardo achieved this improvement by creating a spring-power system (As the Motor), and an innovated differential transmission system. (L-2 Picture of Assault Vehicle) Another area in which Leonardo Dad Vinci broke new ground was painting.But to his misfortune in life by 1514 most of his paintings were not completed due to lack of commissions and Italian's wars. One of those paintings happened to be the â€Å"Mona Lisa† or â€Å"La Cocooned† a 16th century oil painting portray of â€Å"Lisa did Antonio Maria Grenadine† which in today's expert opinion it is one of the most impossible to comprehend painting in the history of art. Leonardo started to paint the Mona Lisa in 1503 under the commission of Francesco did Bartholomew did Zinnia del Giaconda and finished nil 519 shortly before he died.By 1511 Leonardo had to migrate under the Melee family protection to Vapor where he sided and produced magnificent creation of arts for two years in order to repay the Melee family hospitality. While at Vapor Leonardo continued to develop his new projects and improving his paintings knowing that sooner or later he will have to find a more suitable patron in order to be able to finance his work. The solution to financial impasse came in February 1 513 in the hand of Giovanni De' Medici, the younger descendent of Lorenz IL Magnificent. With the death of Pope Julius II in Rome and Giovanni asserted to papacy under the name of Pope Leo X.Giuliani De' Medici rather of Pope Leo X and by them commander of the papal army, invited Leonardo to Rome for his knowledge of art and military technology. The invitation to Rome by Giuliani De' Medici was the opportunity that Leonardo Dad Vinci was waiting for. Unlimited commissions, immeasurable social status, and a very power full patron. What else? By September 1513 Leonardo relocated himself back to Rome where he was accommodated in the Vatican luxury Belvedere villas together with all his painting including some half stages such us the Lead, the Mona Lisa, and the Saint Anne. Leonardo Di Ser Piero Da Vinci Leonardo was a man of many different talents; among those talents were polymath, painter, sculptor, architect, musician, scientist, inventor, engineer, writer, geologist, anatomist, cartographer, anatomist, and botanist. Leonardo was primarily known for his painting (Mona Lisa, the last supper, Vitamins Man), and his fascinating inventions (Helicopter, tank, flying Machine, Viola Organists) which I will be talking about in depth in my research paper. First study science, and then follow with practice based on science†¦..The painter who draws by practice and judgment of the eye without the use of reason is like the mirror the reproduces within itself all the objects which are set opposite to it without knowledge of the same†¦. The youth ought first to learn perspective, then the proportions of everything, then he should learn from the hand off good master. Leonardo Dad Vinci The Renaissance marked the transition point from the middle ages to the modern world. Young Leonardo Did Seer Piper Dad Vince received his education of Painter, sculptor, and engineering in Florence in the early sass.In a time when coming with a new approach toward science was considered a direct insult or challenge to the church, Leonardo managed to project his new finding of science, Mathematics formulas, and logical reasoning without creating a new reform of cultural beliefs. Among his reaction we can find what is considered to be an early predecessor of today's helicopter. Between 1480 and 1493 Leonardo Dad Vinci designed what is known today as the â€Å"Aerial Screw' or also known as the â€Å"Helical Air Screw'.Leonardo Helical Air Screw measure approximately fifteen feet across and the material used to build it were reed, linen, and wire. The main power proportion came from four men that were standing in the middle of the craft rotating different pedals in order to rotate the screw like shaft (See figure L-1). Leonardo was a very methodical reader and writer. He often read books that interest him with pen on hand. He was so critical of himself that he used to describe his though in writing, and draw them most of the time in order to retrace his thinking.In the old time it was common for inventors to read others innovators ideas in order to create new ones or reproduce the same invention with improvements. One of those creations was the Leonardo â€Å"Assault Vehicle†. After researching Roberto Evaluator's â€Å"De re military', Leonardo Dad Vinci went ahead and created the Assault Vehicle with a technology that was unheard of at the time. Due to the lack of funds and the war at the Apennines Peninsula Leonardo had o restrain his master creation to Just a blueprint.The Assault Vehicle had an upside- down cone shape with four wheels at the bottom, and a crankshaft for propulsion. Been that Leonardo was so critical of his own invention, he decided to make improvement to his own invention at a later time. One of those improvements was the vehicle self-propulsion. Leonardo achieved this improvement by creating a spring-power system (As the Motor), and an innovated differential transmission system. (L-2 Picture of Assault Vehicle) Another area in which Leonardo Dad Vinci broke new ground was painting.But to his misfortune in life by 1514 most of his paintings were not completed due to lack of commissions and Italian's wars. One of those paintings happened to be the â€Å"Mona Lisa† or â€Å"La Cocooned† a 16th century oil painting portray of â€Å"Lisa did Antonio Maria Grenadine† which in today's expert opinion it is one of the most impossible to comprehend painting in the history of art. Leonardo started to paint the Mona Lisa in 1503 under the commission of Francesco did Bartholomew did Zinnia del Giaconda and finished nil 519 shortly before he died.By 1511 Leonardo had to migrate under the Melee family protection to Vapor where he sided and produced magnificent creation of arts for two years in order to repay the Melee family hospitality. While at Vapor Leonardo continued to develop his new projects and improving his paintings knowing that sooner or later he will have to find a more suitable patron in order to be able to finance his work. The solution to financial impasse came in February 1 513 in the hand of Giovanni De' Medici, the younger descendent of Lorenz IL Magnificent. With the death of Pope Julius II in Rome and Giovanni asserted to papacy under the name of Pope Leo X.Giuliani De' Medici rather of Pope Leo X and by them commander of the papal army, invited Leonardo to Rome for his knowledge of art and military technology. The invitation to Rome by Giuliani De' Medici was the opportunity that Leonardo Dad Vinci was waiting for. Unlimited commissions, immeasurable social status, and a very power full patron. What else? By September 1513 Leonardo relocated himself back to Rome where he was accommodated in the Vatican luxury Belvedere villas together with all his painting including some half stages such us the Lead, the Mona Lisa, and the Saint Anne.

Wednesday, January 8, 2020

One specific issue that has been associated with...

One specific issue that has been associated with globalization that caught my eye was with Peru. Peru used to be a third-world country that was populated with poverty and repression. Today, Peru is now changing into a rising nation and is becoming more popular. Peru is now on the rise is because globalization raised the human development index, authorized women, and shaped a stronger country and government. Today, we consider The Human Development Index to be a dimension of a country’s social, political, and economical growth in contrast to other countries around the world. In 1975, Peru’s Human Development Index was a 0.643, but by 2003 the Human Development Index had increased to 0.762. By seeing the HDI increase by more than one tenth†¦show more content†¦Nobody is born into a perfect life, as for people in Peru. It is true that there is sometimes a harm of culture when it is connected with globalization. However, we do forget that not all countries are good and deserving of freedom. For example, in the past in China if a girl was born it was very common she would be murdered because in the Chinese culture they thought that only boys had a purpose for China and benefited their country. The population of China didn’t necessarily want a variety of people within in their country let alone gender equality. The government should not have to force population because everybody has their flaws and differences. Globalization shows that countries can be independent and encourages independence and free will for citizens. Globalization had a positive impact but it also had a negative impact on some citizens. For examples, some males did not embrace women’s freedom in Peru because they believed that the only place women belonged was in their home as a wife and a mother. Peru had another negative reaction towards globalization. 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